Lanyards have been part of professional events since digital passes and mobile applications are growing in popularity, leaving some people asking whether lanyards are still relevant. The reality is that lanyards are one of the most useful, cost-efficient and efficient tools to use in identifying and branding at conferences, trade show, and large events. Lanyards are a popular option among both organizers and participants and are accompanied by extras such as an ID badge reel or badge holder.
Easy identification for attendees
The main reason why a lanyard is an important item during an event is that it is easy to identify the person with a lanyard. Since there may be hundreds or even thousands of people at a trade show, it is important to be explicit on who is a guest, a speaker, exhibitor and a staff member. An ordinary lanyard equipped with a badge holder makes sure that the names and credentials are visible at any time decreasing confusion and increasing the level of security.
Boosting brand visibility
Lanyards are not only practical, but also effective marketing assets. Organizations tend to have their logos, slogans, or colours printed on lanyards that will make each attendee a moving advert. Branded lanyards are used to increase business visibility and standout in high-traffic areas whether worn on the show floor, during breakout sessions or during networking events.
Convenience and functionality
Lanyards make it easier to carry essentials. Identifying with an ID badge reel, the attendants may swipe their badges fast as they enter the doors without taking them out of the lanyard. This not only accelerates the check-ins but also avoids the loss or misplacement of credentials. Badges can also hold additional items such as business cards, schedules or meal vouchers, that are useful as multipurpose items in congested events.
Organized and professional outlook.
Lanyards can be a means by which event organizers present a clean and professional appearance. It is easy to identify staff and volunteers with coordinated lanyards, and this generates trust and eases the ability of the attendees to seek the assistance of the staff. In the meantime, exhibitors will be able to differentiate their team members with the help of customized lanyards and advertise their brand at the same time.
Cost-effective solution
Budgets are commonly tight when planning huge conferences or trade show. Lanyards offer a low cost solution that offers both functionality and branding capacity. They are cheap to do in large quantities and can be tailored to suit the subject matter of the event, logos of sponsors or logos of companies.
Adaptable to any event type
Lanyards can be customized to suit any event, including academic conferences and corporate meetings, tradeshow and community events. When paired with an ID badge reel or badge holder, they may be customized to meet an individual need such as speed in use at security checkpoints or increased room to store credentials.
Final thoughts
Lanyards are a vital component of successful events, conferences and trade show even in the digital age today. They make identification easy, they improve branding and they offer convenience to the attendees and the organizers. Lanyards in combination with other accessories such as the ID badge reel or badge holder demonstrate that there are occasions when basic tools are the most beneficial.